"Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area

Doctor Who
Background sound-
Opening- Rustling corn, crows, anticipating music- building up tension
peaceful piano, minor chords increase when discovering evil face in picture and finding out when Van Gough committed suicide
Music quickens when walking away.
In the pub scene you can hear typical pub sound effects like- glasses clinking, mumbling, fire from candles, classical music etc.
The music creates a suspense and anticipating atmosphere like we are waiting for something to happen. The soundtrack also signifies that the programme is based on a sci-fi
Tour guide- posh, shortens words, humorous
Amy- Scottish, well spoken
The Doctor- well spoken, london
Manager and Waitress- west country accent
Van Gough- Scottish

The Cops

Analysis of Stedicam/ Handheld

THE COPS

The type of camera shot that is used, is affective as it makes the audience feel more in the action as it makes it look more realistic.

However sometimes it can become too much for the eyes to take, especially when it's close up shots, you almost want to take a step back.

StediCam/Hand-held camera- is a filmmaking and video production technique in which a camera is held in the camera operator's hands as opposed to being mounted on a tripod or other base. Hand-held cameras are used because they are conveniently sized for travel and because they allow greater freedom of motion during filming.

Typical Conventions of TV Drama

Typical Conventions of TV Drama-

·     Story Line- Always a dramatic story line, affairs between characters, typical sob story. Murders and deaths- dragged out, murderers are not revealed for months. This keeps audience watching and they want to find out whom it is.

·     Characters- Range of ages from infants to elderly, different genders and races. Families, couples and friends. Lower class- Upper class with different positions of work- Bartender, waitress, mechanic, cars salesmen, shop assistant, market trader etc.

·     Lengths of scene- ranges for a few minutes.

·     Settings- Similar in all dramas- Café, Pub, Restaurants, Shop, Market, Police Stations, Houses, Hair Salons, Bars etc.

·     Theme- Similar in all Dramas- Love, Deceit, Melancholy, Romance, Tense, Comedic, Sad etc.

·     Verisimilitude- All Drama sets are quite realistic with all the buildings and sound effects.

·     Costumes- All realistic- Higher, middle and lower class. What ordinary people wear.

Copyright

COPY RIGHT

Copyright- the exclusive and assignable legal right given to the originator for a fixed number of years to print, publish, perform, film or record literacy, artistic or music material.

What can be copy righted?

·      Songs

·      Books

·      Films

·      Games

·      Logos

·      Brand names

What can be protected?

·      Literacy works

·      Musical works

·      Dramatic works

·      Chorographic work

·      Architectural work

What does copyright give holders?

·      Right to reproduce the work

·      Right to prepare derivative work

·      Right to distribute

How long does copy right last?

·      A copyright last for life plus 70 years for individuals for anything g made on or after 1978

·      A copyright last for 90 years for corporate authors after publication for anything after 1978.

What is infringement?

Copyright infringement is the use of works under copyright, infringing the copyright holders exclusive rights, such as the right to reproduce, distribute, display or perform the copyrighted work., or to make derivative without permission from the copyright holder, which is typically a publisher or other business representing or assigned by the work’s creator.  

The Music Industry Piracy

    The Music Industry Piracy         

     DRM (Digital Rights Management)- it is the practice of imposing technological restrictions that control what users can do with digital media.

·      The agreement between BPI and six major UK Internet providers to caution illegal downloaders.- these providers were Virgin, BT, Sky, Orange, Tiscali and Carphone Warehouse. They all agreed to send advisory letters to those who had illegally downloaded. They were also working with OfCom to work out what to do about serial offenders.

·      New Deals- Recently record companies have been talking to media providers about creating new bundles or collections of media services packaged together to be sold for a monthly subscription. These bundles would include TV and Broadband and legal unlimited downloads. However both Sky and Virgin who were looking at this approach are believed to have stumbled because major labels did not think they would generate enough money from agreeing t be part of such a service.

·      Earlier release dates- Record complaints used to release new music on the radio up to 6 weeks in advance of releasing it in a format that people could buy. Many are now releasing it to buy the same day they release it to be played on the radio. They hope this will stop people wanting to own the music so much that they have to resort to illegal downloads when they are actually willing to pay for it.

·      Creative Commons- Creative Commons (CC) is a non-profit organisation head quartered in Mountain View, California, United States, devoted to explaining the range of creative works available for others built upon legally and shared. The organisation has released several copyright licences known as creative commons licences free of charge to the public. These licences allow creators to communicate which rights they reserve, and which rights they waive for the benefit of recipients or other creators. An easy to understand one-page explanations of rights with associated visual symbols. This explains the specifies of each creative commons licences.

·      The digital economy bill- the government passed The Digital Economy Bill in 2010. This bill allows the courts to demand ISP’s cut off broadband service form alleged downloaders (3 strikes and you’re out). This is controversial because you only have to be accused of illegal downloading and not be found guilty in a court of copyright infringement.

·      Prosecution: Pirate Bay- In April 2009, the four founders of Swedish illegal download site, Pirate Bay, were sentenced to a year in prison and fined 2.4 million pounds. They claimed, in defence, that they were not guilty as they did not host any of the copyright music that was “traded” on their own computer- they simply acted as a hub for people to locate music on other people’s computers. They were convicted for facilitating illegal downloads.

·      Ad-Sponsored Streaming Sites- Another recent development has been to allow users to legally stream songs for free if the streaming of the track was preceded by an advert. Some of the ad funding is paid to the record company. Sites like Spotify and Pandora have performed well on this basis. They can have the same service minus the ads for a premium fee. This is called freemium model. Listeners do not download the track but can listen to it as often as they like.

How useful are the UK record sales and charts and do you believe they have a future?

How useful are the UK record sales and charts and do you believe they have a future?

I believe that the charts do have a future, as they are very popular. You can even listen to the charts on the radios online or watch them on TV. The charts provide music videos, which provides more entertainment for the viewer. I personally enjoy watching the c harts as I am able to stay up to date with which songs are popular and like to what the music videos as they can be quite funny.

Some chart shows like ‘top of the pops’ was a popular chat show until it ended in 2006, this was most likely because of the lack of viewers that they received/. There are now bigger and popular chart shows for example ‘MTV’ that hosts a Top 40 UK, everyday.

The charts is important to the audience as it gives them chance to know the newer and popular songs. It also helps people that don’t have a preferred choice in a certain genre of music.