Sandy Jewel- Marketing strategy

Sandy Jewel

Sandy is a 23 year old Singer/Songwriter who is starting to be recognised.
Fact File:

• Blonde
• 5ft 5
• Blue eyes
• British 

Sandy has been singing ever since she was a little girl and finally her dreams are coming true. 

We will put Sandy on a range of different TV shows such as:

• Alan Carr- Chatty man
• Day break
• A league of their own 
• Celebrity Juice
• The Ellen Show

I have chosen these TV programmes as i believe that Sandy will be able to show her humorous side and her personality and will appeal to a wide age range. She will also be able to tell people about where she is at in her career and spread the word about the events that she will be doing in 2014.

Although the management believe she will receive a lot of male attention we want her to appeal to females aswell. Therefore we have arranged for her to do a photo shoot with new look and modelling for their clothing line. We want her to be a role model to women to show a classy and well respected women, who wears affordable clothes.

Sandy will be starring in a range of magazines including:

• Vogue
• Elle
• GQ
• Heat
• Closer
• Hello

I have chosen to put Sandy in these magazines as it gives her a chance to be noticed by a range of different audiences and the readers will be able to get to know her. The magazines will involve one to one interviews with Sandy and will tell all about the year that she has ahead of her. 

Later on in the year Sandy will be bringing own health and beauty line for a range of products, which will be affordable for all. The products will be available on her website along with other merchandise, the profits however will not be all personal. Sadly Sandy has a an older sister that was diagnosed with breast cancer last year, so now Sandy wants to do as much as she can to help the charity therefore she will be donating 60% of the profits to Breast Cancer UK.

As well as her own website Sandy has set up her own you tube channel so she can do music videos and blogs. You will be able to comment and like her videos meaning you'll be able to ask her questions and she will be able to do a Q&A (question and answer) video, to reply to her fans and supporters.

Sandy will be touring with Selena Gomez and will be the opening act for all of her shows. 

Sandy and Selena have been friends ever since their childhood due to their families being very close.

Overall we believe that Sandy will be very popular and successful and will appeal to a wide audience. We hope that she will be able to plan her own tour by the end of 2014.